Many customers are reluctant to work with new services, thanks to companies that fulfill their obligations not at the proper level. Therefore, beginners need to develop an effective strategy to attract customers.
1
Before starting creating customer stream, read the experience of our competitors. Take into account all their pros and cons. Based on this, create a unique offer that will allocate you among other companies. You can create a system of discounts for regular customers, introduce a free loading service, come up with interesting promotions, gifts, etc.
2
Make a commercial offer. Pay attention to the most popular newspapers and their headlines. Select interesting options and adapt them to your situation. Briefly, but it is clear to state the essence of your offer, specify the tariffs and types of activities.
3
In the text, be sure to include the main advantages of your company. Place beautiful photos. First send suggestions to your relatives and friends. Ask them to convey advertising booklets with your acquaintances. People are easier to come to contact with a familiar person, so in the future one of them can become your client.
4
Lay companies that are needed by cargo transportation. Go to the site www.rosfirm.ru. - This is a directory of Russia's enterprises. Select the section "Enterprises". You will see a list of companies' profiles. By clicking on one of them, you will receive a list of enterprises. Choose potential customers and save yourself basic information about them.
5
Separate commercial offers for selected companies. After some time, call and ask whether the organizations received your offer. Within a short conversation, you will definitely understand whether your services are needed by a specific firm. Try to leave a good impression to get the opportunity to remind yourself a little later.
6
Conduct media analysis of the market in your area. If you provide a service in a small town, put the proposal to a popular local newspaper. For large regions is preferable to choose a major business publication. Very effective is contextual advertising on the Internet.
7
If resources permit, you can start a movie on TV or take advantage of this method a little later. Distributing leaflets are also a good helper to find customers. It is preferable to run multiple types of advertising.
8
Be sure to create a quality website and fill it with content. Try to provide users with as much information as possible - including existing modes of transport, types of work, the existing tariffs. Create an opportunity to order services on cargo online.
9
Put on site reviews of customers who have used your services. Place logos of specific companies and ask employees to write reviews for your site. Thus, you secure good relations with them and enter into the confidence of future customers.
10
You can present their services at various exhibitions. To do this, prepare a stand, booklets, business cards and flyers. During the event, come to the people and give them a handout. At the exhibition will come interested people who would be happy to receive new information. In the future, let afford to hire a sales manager. This method is very effective. A good sales manager will be interested in your services many people. He may make suggestions and make deals on the spot.
Applying the above-described methods of customer research, you can find your target audience and are interested in it. A very important point is to create a quality and convenient service. Thus, the people themselves will tell others about your services.
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