High demand and excellent activity of the trading point - the dream of any store owner. But such happiness from the sky does not fall, here you will have to work hard. Having studied sales strategies, perhaps in just a month to significantly increase the turnover. What is the secret of fast success?
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The first goal of the entrepreneur is to increase the stream of customers. The more people visited the store, the more of them turned out to be real buyers. The most effective way of attracting today is recognized as a cross-event. They are held jointly with another interested firm, while both companies remain in winning. If we have a shoe store, we invite you to cooperate, for example, a clothing store. We have buyers get a discount flyers in a partner store, and the latter offers its customers a discount on our goods. Thus, we exchange the target audience, which will immediately bring revenue.
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Other promotion methods will be useful. Placing "feet" (Stands with an advertisement store) in close proximity to the entrance, we once again remind a person about your existence and welcome to visit.
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And if you place advertising on the draw "Coverage" of the store, that is, the zones of active action, we attract customers from the neighboring territories. For example, the "coverage" of the grocery market is nearby at home. We order colorful posters and hang out of 500 meters from a radius, then we receive new customers.
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Do not forget about advertising messages in the press, on radio and TV, on thematic sites and public transport. These ads, although it became ordinary inhabitants, however, they make their own, forming a positive image of the store in the consciousness of a person.
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In pursuit of new buyers, it is important not to miss the already accumulated client base. Moreover, to keep the buyer is much cheaper than attracting a new one. We are developing a system of accumulative bonus cards, thereby motivating the next time to come to us. Periodically arrange one-time promotions, encouraging your favorite customers.
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Control the correct merchandising in the trading room. If the goods are posted in a dignified way, everything is clear to the buyer, each position can be fascinated and considering, it is necessarily interested in something. At the same time, the talent of the seller-consultant must be complemented by strategic knowledge - how to interest a person, it is correct to answer objections and result in bringing it to the box office.
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Increase the amount in the check. Here, the main role is also assigned to consultants, so do not miss professional trainings for staff. Ideally, the seller must offer the accompanying goods and convince the buyer that it is necessary to purchase two positions - it is necessary or just profitable. Thus, we get a larger turnover, which means a big profit.
Together with the optimization of the store, it is necessary to conduct its regular check for compliance with the requests of the audience. The quality of service is usually checked by the method "Secret Buyer", the necessary range - analysis of the most running positions, a possible upgrade of the trading point - questionnaires. Only aligning a high level of current work and the desire for development we will receive high sales and sympathies of consumers.
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