As you know, customers do not happen much, so you need to attract them all the time. If colorful advertising and profitable interest rates are quite expensive marketing, the work of a qualified customer manager will cost much cheaper. In addition, the manager filters only interesting customers for cooperation, while the overall advertising calls everyone and everyone. At the disposal of such a specialist a number of events aimed at a specific result.
1
Attracting through the "old" customers. Please give a recommendation to your partners, suppliers, relatives, as well as leave their contact details. We associate with promising customers and offer negotiations on the transition to our bank. Having a recommendation, conclude a contract much easier, since the level of confidence in the finachery increases instantly.
2
We use information on registration of new firms or expanding existing large organizations. Such enterprises involuntarily arises in banking services, and not to offer them cooperation - a great omission.
3
High probability of interception of the client at the problem bank. Learn other people's gaps and invite people for better service. Here the efficiency of received information is important: it is necessary to learn the first to learn about the deplorable financial condition of the bank and immediately respond.
4
Attraction through the personal connections of the manager, as well as relatives of all employees of the bank. Here is the same principle of recommendations, allowing you to get a new client with minimal cost.
5
Expansion of the client base with the help of non-financial activities of the bank. It may be additional services, counseling, training and so on. Such activities positively affects the image of the Bank and causes the interest of others.
6
Mailing letters of letters. Addressing Messages to potential customers, we spend the minimum of resources, however, we get a considerable review. The main thing is to encourage a person to open a letter. To simplify feedback, attach to the text already the ready-made answer, where it remains to enter only the date of the upcoming negotiations.
To successfully promote the banking services market, you need to combine several methods for attracting new customers. However, it is impossible to forget about old, because their retention is 2-3 times cheaper than attracting. Guided by the complex approach and marketing principles, it is possible to significantly increase the number of customers, which will give the bank an excellent prospect of further growth.
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