Often advertising agencies themselves are engaged in the fact that they are "spinning" any company and even develop the name (development and choice of the name is called "nemine"). So for the advertising agency, the same nemine in the first stage is most important that customers go to the agency.
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The name for the advertising agency should be catchy, capacious and so that is immediately remembered. Choose a few words characterizing the basic services of the agency, and try to lure them among themselves in different variations. For example, from the words "advertising", "reliably", "colorfully", "quickly", "convenient", among other things, you can stay on "colorful advertising". But such a phrase will sound too trite, so you can associate with any color phenomenon and call the agency, for example, "Rainbow". Some letters that are associated with any event or name can be added to this usual word. For example, Rainbow-le. Quite an interesting name, and "Le" is the beginning of the name of the beloved girl (Lena). Do not be afraid to call the agency as you want. The more unusual and the one will be the name, the faster it will find its customers.
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If there is not enough fantasy, then remember the most popular firms, and not only advertising, which in your city everyone is heard. Suppose everyone knows the network of apricot stores, which, due to its low prices for agricultural products, has won the love of absolutely all citizens. You can call your agency consonant, but with a more advertising bias - "Apricot advertising" or "Rabricos". Association with a reliable trading firm may well attract new customers to the advertising agency.
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It must be taken into account and what the advertising agency will work with what clients. If it is a small and medium business, the so-called "startups", then the name may be perky and witty. If the Agency is going to work with solid corporations, law firms or state enterprises, then the name must be more serious. For example, "AVEK" - it sounds capacious, noble and memorable. For such a name, you can experiment with capital letters of the surname, name, name of the native city, etc. The main thing is that several letters be very consonant.
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In any case, come up with several names of names to "try" them on the sound, association and memorization. Also find on the Internet all the names of firms operating in your area. If your final name is consonant with any other name, then learn another firm rating. In case another firm case goes not very good, then refuse to be called a consonant name. Unlikely, future customers will go to order advertising in your "Aquarentine", if they have unsuccessful experience with the "Arena".
The success of his work, at least at the initial stage of its formation, depends on the name of the advertising agency. Therefore, it is necessary to approach the name very weigly and responsibly. Successes to you in business!