How to create your brand clothes

There is not enough one idea and inspiration to create a brand, it is necessary to make an emphasis on a clearly spent mechanism, a continuous stream and a hitch among consumers. Own products can not be called a brand if the goods are not widespread and not donosene Before the knowledge of potential buyers.

The idea and the original idea you have. Now appreciate the prospects for the selected direction. The most profitable goods are clothing of everyday use, practical, modern, high-quality and tasteful. Think than you will be different from your predecessors and competitors, in how Assortment concept will be concluded.

Analyze the current and last year's tendencies, even fashionable shows of 10 years ago. Make the calculation not on the "star" buyers, but on ordinary people who wish to dress fashionable and high quality. The first steps are very important, from which the presentation of the brand, its initial assessment of the consumer depends. A good product does not need permanent advertising, although in the first stages everything is just the opposite - create bright and screaming advertising, but at the same time present a few useful and sweet information to the viewer and the listener.

The name and logo of the brand is 35 % Success. Your "Name" should know and memorize. This may be a samini union. and I.meni or several names. You can also follow your own name development algorithm. Drop off primitive names and promotional ideas. People who will buy your clothes should be with proud to answer questions: "What kind of dress, where bought?".

Develop the sketches of the annual collection. You do not have to run the production process on the joys of success. Do not be afraid of bold solutions and non-standard combinations, if it is within reasonable and suitable for people. Agree, watching fashionable events of eminent kutuur, not always come across successful copies that can be worn in everyday life.

Find a good fabric supplier and gather your own team of professionals. Create a small production, where you will personally control the process and evaluate every instance of the first time. Sew the full-length collection in permissible size boundaries and sufficient quantities. Do not focus on the "test collection". If you thunder on all advertising boards and go to you crowds of people, then they can stay disappointed - do not allow this, otherwise the collapse.

Expand the scale advertising campaign on all sources. Tell the distributors to hand the advertising flyers, create some kind of agitating. Competent specialists The trend has long noted — people wish What is not allowed or limited. Run the discount system, create your own promotional products: umbrellas, sachets, handles, calendars, cups. From time to time, remind yourself of advertising posters on the streets, video on TV.

Gradually create a network of branded shops and increase the level of service. Take customers with attention, care and pleasant gifts (but not too often, get used to). Your main task is to promote your own brand, and then we can assume that you managed to create your own brand.

Do not forget to regularly update, add the share of the holiday and paints into the life of your customers, and you will love and advise. Do not forget to follow the quality of products and maintenance. Expand and do not forget about yourself.