For all rules of marketing, the promotion must be started a few months before the object is opening. In this case, we will ensure interest and even the excitement among the potential audience, which will affect the high attendance on the first day of the work. But if you suddenly about the promotion, you thought a little later - not trouble, because you found the right path, which means you are moving towards success.
1
The restaurant must have its own concept. I mean a certain orientation, style. Obviously losing in our country are the concepts of a high, low-touch simple man kitchen, wine or show restaurant. But self-catering café, meat or beer restaurants, institutions with a slight glamorous note and a quiet fashion music are popular.
2
We study the target audience. It is for future guests to navigate, creating an interior and menu. You can not equip the cafe under your own tastes, you need to understand what customers want, and do everything for their comfort.
3
In the kitchen must lead the competent chef. Then the dishes will be beautiful and tasty, and this is the main thing for most visitors. By making up a menu, combine all known recipes with original, copyrighted so that every guest has found food to the soul.
4
In order for the client to like the restaurant, it is important to serve it at a decent level. The waiters should necessarily look cute and neat, be friendly, terminated, sociable. But on the bare enthusiasm, the staff will not last long, it needs to motivate the system of awards, to encourage the praise, the best allocate and promote.
5
The mistake many restaurateurs - Wrong pricing policy. If the cheap - the cafe is equal to the dining room and can not bring the expected income. If expensive - customers did not immediately imbued with warm feelings. Find a happy medium will help the study of competitors' prices. Select multiple locations at the same level, and go to him in the guise of a guest. Denoting the upper and lower bounds, put the price lower, it will attract new people. Later, the price can be a little lift, but it should be done very carefully and gradually to patrons of the restaurant does not feel insulted.
6
Present chip. Of all the advantages of your institution, select the one most colorful, unique and piarte it as soon as possible. The client needs to make it clear that only in your restaurant it will get something special, what is not in the other institutions.
7
Help increase the number of visitors tasting and special promotional offers. The main thing - to coincide with the campaign for any holiday, or you may get the impression of the cheese in a mousetrap.
8
Another incentive for the guest - loyalty card. By analogy with the supermarket and pharmacy cards introduce discounts or bonuses, rewarding each visit.
9
And of course, do not forget about advertising. Leaflets, videos, banners - are required. Create site restaurant, where every possible praise institution and welcome call to the light. But the current trend in PR cafe for today - is to showcase dummy ready meals. Such a spectacle inadvertently awakens the appetite and prompting a passerby to come to you. In addition, the client have a desire to try more goodies, respectively, increasing the amount of the order.
Before the start of the promotion of their offspring to soberly assess their experience whether you are a shark restaurant business? If the answer was positive, feel free to organize the planned activities. If not - it makes sense to turn to professionals in the field of promotion, so the result was excellent.
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Hello everyone! Excellent and very useful article! To attract customers, you can still use the service Layktep.ru, where you can tell about your cafe is absolutely free.
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Hello everyone! Excellent and very useful article! To attract customers, you can still use the service Layktep.ru, where you can tell about your cafe is absolutely free.