Many commercial figures have long appreciated the potential of Instagram: you have a huge audience, among which there will be potential customers. Especially for business and promotion of services in Instagram, targeted advertising was created, you can configure it yourself, calculate the consumption of funds and specify duration. It is about this function that will be discussed below.
What you need to create advertising in instagram
First of all, you need to have a business account in this social network. Common accounts for promotion are not suitable, as they are deprived of a variety of functions. If you firmly decided to create advertising in Instagram - it's time to discover the business accounts.
For them, you need to have a page on another social network called Facebook. After you connect your account and Facebook page in Instagram, you can open a business account or company account, as it is often called it.
Create a business account in Instagram
At this stage you already need to have a page on Facebook, enter it through the Facebook application for smartphones and tablets. After that, log in to your instagram and pass authorization.
Lay in your profile at the very top section with the settings. His icon looks like three vertical points. Click on it.
You will find yourself in the basic parameters of the Instagram account. Perhaps you have already noticed the Count "Switch to the Company's Profile", but did not pay due attention. Now, it is time to go into this function.
Read the information on the welcome window, overflowing the slides to the left. Then click "Continue."
The first thing you will need your own page on Facebook. Notice, it should be not a regular profile, namely the page. Create it is a matter of five minutes, you do not necessarily fill it and lead it.
If there is a Facebook application on your phone, the page will be selected by default, if you need to log into it manually, then instagram will give this opportunity.
Now enter the contact details of your company. Be sure to specify at least one point, otherwise not be able to continue. You can specify the e-mail address, phone number or physical address. Be careful when specifying the actual phone, because the Internet is not so little scam. If you do not want to give any personal information, simply select the "Address" and enter the city. It'll be enough. Click "Finish."
That's it, now you can manage your business profile, fill it, to create advertising promotions.
How to create an advertising campaign in Instagrame
Now you can easily create and customize ad. setup process is quite long, but you get a good return and a lot of new visitors.
Your page will look something like the screenshot below. It is contact information and a button. The button is configured directly in the Facebook profile. To start an advertising campaign, select the photo you want to promote.
It is a picture will be seen by other users in the news as advertising. Click on the "Promote" button.
We have two types of promotions:
- Increase traffic to your site or profile Instagrama;
- Or to cover a certain area users near you.
In the first case it works more button that appears on your photos after you create the action. According to this button, users will pass or on your website, or directly in the user's profile. In the second case, you pay more attention to the audience.
For example, you need to get more site traffic. a form for setting will appear.
First, select the second line "Destination". Here you specify the location where the user gets when making a click of a button. You can have a personal website, or a profile with Instagrame. You can simply specify the business account from which now and drive configuration.
Then there is a point "action button." You need to define the text on it. In Instagrame presented a short list of options, often users select "More".
The audience - one of the most important items to configure. This is where you choose who will see your ad. It is better to abandon the automatic choice and give preference to the manual setting, click "Create your own".
Here you need to select the city, age, sex, and all the basic parameters of the audience. Save it, and select the previous menu.
It remains to set the budget and the duration of advertising. The more money you answer it, the more days the action will last.
Now deposit payment data and pay your advertising. Payments are accepted from any international bank card.
Now you can follow the results of advertising in the "View Statistics" tab right under the photo.
If you go to the account activity section by clicking on the heart, you will see the section "promotions" on top.
It will indicate all the activity and performance of the account. Now you can easily customize and create new advertising.
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