To advertise on Yandex.Dell worked for you and brought a considerable profit, it is not necessary to spend huge amounts of money, it is quite thorough to understand the nuances of contextual advertising and learn how to create and configure in Yandex.Direct advertising campaigns properly.
1
First of all, we will analyze the main mistakes allowed by newcomers on Yandex.Direct. Most of the owners of commercial sites or online stores in a hurry create an advertising campaign without planning. Almost everything is valid for one algorithm: on the topic of your site are looking for the most popular query, then insert it into your advertising slogan and are waiting that orders are poured like out of abundance. And there are almost no results. As a result, the cost of clicking is high, and most transitions to your site will be random, since the target audience does not attract your "bait.
2
The advertising company needs to be clearly planted, write all the ideas. Word the goal you want to achieve with your advertising. This can be a specific number of orders.
3
Analyze, and possibly, edit the advertised site. Choose which pages with the help of advertising will be sent a flow of visitors. If your online store has a lot of goods cards, grouped them.
4
Check that potential buyers are available all information about products:
Write the price large, highlight it with contrasting color.
Delivery methods, its cost, is it possible to self-level.
Payment options. Be sure to inform if the price changes.
Describe the warranty: the timing and conditions of return and exchange.
5
Use the Yandex.Metric meter on your site. This option will help you determine which ads visitors not only look at the site, but also buy goods.
6
Do not chase at popular requests. Determine your target audience with the help of psychological reception: Imagine yourself as your buyer, what is he looking for? How? What does not pay attention to? What is more important for him? Do not hurry, think, fantasize! Creative processes will not suffer a rush and fuss.
7
Try to cut off everything too much. Choosing keywords, also fill out the list of "minus words", when mentioning which your advertisement will not be shown. Typical minus words for selling goods are: reviews, free, test, cheap, cheap. In addition, if you sell piece goods, add the word "set" in minus.
8
Special attention is paid to the advertising text. The text should attract the user's attention, stand out from the list of such ads, interest and induce to action. Attracts the title. Despite the widespread tips as a contextual advertising header, use the request for which this advertising will be shown, do otherwise, be creative! Study on the background of competitors will help such words in the title: how, you want, find out, try. In the text, specify what is beneficial to buying your product, what kind of problem it will help to solve.
Call for action is an important marketing stroke. It is perceived as an instruction or guide to which users subconsciously operate. Be sure to write what you want from the reading: Call, come in. We hope our tips will help you achieve the desired result.
Good night Oleg! We are novice businessmen, manufactured their website for the sale and delivery of balloons. We decided to promote your site through Yandex-Direct through the company that created us a site, but in a week we not only did not earn, but also went into debts, an example today: at 53ries, 950 views and 150 clicks, in 40 minutes they received Two orders for the amount of 3000 rubles and Yandex Direct wrote up the same 3000 rubles. Is it possible to use your service to configure Yandex-Direct, as well as SEO-promotion of the site? How to contact you?
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Good night Oleg! We are novice businessmen, manufactured their website for the sale and delivery of balloons. We decided to promote your site through Yandex-Direct through the company that created us a site, but in a week we not only did not earn, but also went into debts, an example today: at 53ries, 950 views and 150 clicks, in 40 minutes they received Two orders for the amount of 3000 rubles and Yandex Direct wrote up the same 3000 rubles. Is it possible to use your service to configure Yandex-Direct, as well as SEO-promotion of the site? How to contact you?
Excellent video, briefly, but everything is clear! Waiting for new