FMCG (English - Fast Moving Consumer Goods) - It is fast turns, i.e. Those that are implemented daily. Here you can attribute food, household chemicals, tobacco products, etc. Everything you use regularly and without which you can not imagine your life - all this is FMCG.
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FMCG goods also call widespread goods (reduced consumer goods). They can be found in any store, supermarket, at refueling. Most often here include products of food, light industry, which is relatively inexpensive, has a wide demand, quickly implemented. Such goods do not give their own owner of uniqueness, do not differ in design features, have a similar style. The bright representatives of this group of goods are:
cosmetics;
products for shaving, oral care, bathing;
personal hygiene items;
detergents;
bulbs, batteries, goods from plastic, paper;
glassware and other non-long-term goods.
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Sometimes the FMCG products also date:
packed food, beverages;
consumer electronics;
medications.
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Mortgles differ from long-term goods by the fact that the latter are not more often acquired once a few years (for example, consumer electronics). And although the cost of FMCG goods is low (respectively, relative profits are not large), but a large turnover makes it possible to achieve significant income. In addition to high competition, which was mentioned earlier, seasonality should be noted, which is observed in the production and trade of a separate group of goods. This feature should be taken into account to adjust the range depending on the time of year. In general, there are three main varieties of FMCG products: everyday, with a margin, for receiving guests.
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The need for frequent acquisition of FMCG goods makes them quite popular among buyers. It should be borne in mind that an important aspect when choosing a product is its price, quality, a wide range. To increase sales, the basics of merchandising (methods for promoting goods on the market) are effectively used. They teach the seller to correctly execute showcases, lay out goods, stimulate the increase in the customer's consumer basket. Today there is a tendency when the buyer independently chooses products using tips and signs in the trading room, with minimal assistance consultant-seller.
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The FMCG company is a firm that specializes in production or sells goods that refer to the FMCG category, i.e. essential goods. Today in this direction there is a tough competition, because many want profit through the implementation of the most necessary and accurate-demanding products. Among the famous FMCG companies, you can allocate Mars, Nestlé, Coca-Cola, Procter & Gamble, Colgate, Danone, etc., and the end user can sometimes consider some products (trademarks) competing, and in fact they are produced by the same FMCG - community. For example, both Snickers, Twix, Bounty bant, and DOVE chocolate are produced by each company known to each company. Mars. (By the way, it also produces Whiskas, Pedigree and much more).
In Russia, FMCG is often called "commodities of mass, high demand", but this is not a completely faithful interpretation. For this product category, the main is not increased demand (because it can increase temporarily, seasonally), and the frequency of shopping. All products FMCG demand is enhanced constantly, regardless of the time of year, the economic and political situation.
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